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Art can change how a place is experienced.
Art can change how a place is experienced.
SOUL Creative.se develops temporary art experiences for existing spaces.
We work with the character of each place to create something that could only happen there — bringing together different forms of art, artists and ideas to shift how people encounter a space.
The work might take the form of visual art, performance, sound, movement, storytelling or take us somewhere entirely new and unexpected.
We don't work from a fixed format. We develop each experience around the space, the context and what we want people to feel, notice or discover.
A different way to experience a place.
A different way to experience art.
We're here to make things possible.
We're here to make things possible.
Who we are
Who we are
SOUL Creative.se was founded by Martyna Jach and Ina Dimitrova.
Martyna comes from design and visual art. Ina comes from leadership, retail and working closely with people. Different backgrounds, different instincts and a shared drive to turn good ideas into something real.
We bring the creative and the practical to the same table: concept, aesthetics, people, logistics and all the details in between.
We like things with a point of view. And we like making them happen.
We like things with a point of view. And we like making them happen.
Martyna Jach
Co-founder · Communications & Creative Strategy Lead
Martyna Jach
Co-founder · Communications & Creative Strategy Lead
Martyna Jach is an interdisciplinary artist working across painting, poetry, performance, film and whatever form an idea calls for. Her practice looks inward at the things we feel but cannot always name — contradictions, desires, fears and transformations that shape who we become.
At SOUL Creative.se, she brings that same instinct into the real world. She thinks in concepts, images and possibilities, but she is deeply hands-on when it comes to making them happen. She gets into the details, solves problems as they come, and keeps looking for another route when the first one doesn't work. Plan A is rarely the end of the story. If the idea needs a Plan C, D or G, she'll come up with one.
Big ideas. Feet on the ground. Hands in the work.
Big ideas. Feet on the ground. Hands in the work.
Radostina Dimitrova
Co-founder · Project Manager & Operations Lead
Radostina Dimitrova
Co-founder · Project Manager & Operations Lead
Radostina Dimitrova is a self-taught multidisciplinary artist whose practice began in graffiti and has evolved into an expressive language of colour, shape, texture and abstraction. Her work moves intuitively between emotion and form, drawing from personal experience and an instinctive relationship with colour, space and composition.
Alongside her artistic practice, Radostina has developed a strong sensitivity to the spaces around us — how they feel, how they function and how people move through them. Her background in interior and spatial design sharpened that eye, while years of working with people strengthened her ability to read a room, connect the dots and understand what a situation needs. At SOUL Creative, she brings all of it to the table: artistic instinct, spatial awareness, people skills and a very practical ability to make things happen.
Strong instinct. Sharp eye. Knows what belongs together.
Strong instinct. Sharp eye. Knows what belongs together.
Our network
Our network
We don't represent a fixed group of artists.
Instead, we work with an evolving network of independent artists and creatives across disciplines. For each project, we look for the people whose practice, perspective or skills make sense for that particular space and idea.
If you're an artist or creative and think your work could belong in something we're developing, we'd love to hear from you.
If you have a space, an idea or a project you think could become something more, get in touch.
If you have a space, an idea or a project you think could become something more, get in touch.
Let's make the thing!
Let's make the thing!
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